Blog
Nice Break
Posted by Kat Rogers-Hern on
We won’t lie, it was a nice break. Social media can be a ton of fun, but it is also exhausting to run for a small business. For us, a month away was a nice way to wrap up the summer and spend some time free from constant phone notifications. Stepping back also gave us the chance to assess how effective our energies were in regards to social media and newsletters etc. As we get back into the swing of things, we thought it would be a good idea to lay out our plan going forward. Here’s where we’ve landed:...
Short Finger is Hiring!
Posted by Rob Hern on
Do you love beer and hanging out with fun people? Do you love homebrewing or have an interest in learning about the hobby? Short Finger is looking for someone who fits this criteria and loves being part of the KW community. If you are interested in the position, please email mike@shortfingerbrewing.com with your resume and a brief cover letter. Requirements Smart Serve Ability to lift 50lbs (kegs, grain bags, etc.) Bartending experience would be nice, but training is available Experience with homebrewing is considered an asset, but not necessary (openness to learning is!) Role Taproom and Homebrew Shop Employee ...
HACK: An Origin Story
Posted by Rob Hern on
Barley Wine is a weird one for SFBC so, as you might expect, we dropped it in the Darkest Timeline series. The idea of a tobacco aged Barley Wine has actually been on my list of things to try for a few years now. The inspiration was not what you might think. The first time I saw tobacco plants was on a road trip to Kentucky in a POS cube van for Great Lakes Brewery. I was off on an adventure to pick up freshly MT’d Buffalo Trace barrels (I think it was around 2012). Young and dum,b I had...
Like Elvis
Posted by Rob Hern on
Like Elvis... Like everyone. In true SFBC style, the reference to Elvis wasn’t actually a call out to Elvis himself but came from the opening lyrics of a song called “Mother Mary” by a band called Far. The beer morphed into an Elvis reference … the additions, I hope, make that fairly clear. The idea for the whole Darkest Timeline series originated with this one song while I was on a canoe trip in the summer of 2020. The series title came later but - as with most of my naming scheme - it is pop culture references from start...
Festivus 2020
Posted by Rob Hern on
Welcome newcomers, the tradition of Festivus begins with ... A Festivus Miracle! That we are alive as 2020 rounds out is a Festivus Miracle. Things could still go sideways but, shit, that was a year. Being a small business through this storm sucked. It sucked because we rely on events and word of mouth to grow SFBC. One of the last large events we had at the brewery was the Pulp release... it seems like that was a different lifetime ago (but yes, we are tossing around ideas about how Pulp will work in 2021). On the getting-together-in-person-with-other-humans front, I...