We won’t lie, it was a nice break. Social media can be a ton of fun, but it is also exhausting to run for a small business. For us, a month away was a nice way to wrap up the summer and spend some time free from constant phone notifications. Stepping back also gave us the chance to assess how effective our energies were in regards to social media and newsletters etc. As we get back into the swing of things, we thought it would be a good idea to lay out our plan going forward. Here’s where we’ve landed:
Moving forward, we will be posting release info through Instagram/Facebook and we will not be doing a weekly release newsletter. We found that engagement with the newsletters had dropped, which we totally understand (we personally feel like we are bombarded with a million company newsletters on the regular). That may change again down the road, but for now we have noted that our beer sells equally well with or without a newsletter. True Believer released in cans last Thursday afternoon and was sold out by Sunday afternoon. That may be because it is delicious and one of the best Pale Ales in KW but … that’s just Rob’s opinion.
What it comes down to, really, is that we are too small to have a GLB Troy Burtch style social media and marketing person (love you Burtchaloo). In a lot of ways, we struggle with how big Short Finger has gotten compared to what we originally planned... which is laughable when comparing our small operation to almost every other brewery out there. Kat has been running our social media since day 1 while also working her own full time job… and now taking care of our wee one. It’s getting to be a lot. Instead of spending hours a day generating content, checking notifications, and responding to messages, we’re hoping to refocus our efforts locally by getting back to our original style of small, grassroots events (when allowed and safe), and working with other small local businesses that we love.
In short, you’re going to see a lot less of us in the digital sphere, but we’d love to keep seeing you in the real world. Please continue to support us and spread the word about the weird little brewery making bizarre beer in the nowhere land just south of DTK. We love you.
Life is Short. Homebrew, drink good beer, and be a good human.
Rob and Kat