Ch-Ch-Changes

It has been quite a first year (well, not quite a full year) in KW and I’m glad to say that the plan for SFBC is really starting to move forward. A little slower than we had originally hoped, but changes are happening. For those of you who don’t follow us on social 20 Hurst Avenuemedia, and who missed the Homebrew Hangout at Kickoff on April 27th, I’m pleased to announce that our retail location will be 20 HURST AVE. KITCHENER.

The days of picking up at Dale Crescent are coming to an end. I’m definitely excited about this, but it’s also kind of sad for me because I will now have to leave the house. Over the next 2 months we will try to be as accommodating as possible for local pick-ups but please keep in mind that I will be spending every second of my time putting together the store to open it as quickly as possible. This mostly means that daytime pick-ups will be limited. Most people pick up in the evenings as it is, but I’d appreciate your patience if I am not as available as I usually try to be. We are not even going to guess at an opening date at this point. As I am starting to learn, nothing moves as quickly as it should and on top of that I now get to deal with the City. Speed, unfortunately, is not in their vocabulary. Committee meetings, review, and hindrance seem to be the name of the game, but our time will come.

SFBC Shop DoorOn the bright side, securing our location means that we have something to celebrate. It’s time to throw a party! With that in mind, the next Homebrew Hangout will be held at our new location and will be considered a sneak peak and giant THANK YOU to all of our existing supporters and customers. Without your passion for good beer and, specifically, for making it yourself Short Finger would not exist. I don’t generally like being exclusive with our events, but this time around I am going to be. We will be emailing invites to all of our customers with the password to get into the hangout (yeah there’s a password… we may even make a secret knock). Event details will be included in the e-mail, and everyone is welcome to bring a +1. This Homebrew Hangout will be the first to feature SFBC exclusively, and we will be doing a blind tasting that evening, the nature of which will be announced at the event. Additionally, we’ll be opening up the event as a bottle share, so if you are so inclined to share a few bottles of your liquid gold please bring them with you.

Thanks for the on-going support, all. We’re glad to be here.
Life is Short… You know what to do!

- Rob


Rob Hern
Rob Hern

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3 Responses

Keith Gibbons
Keith Gibbons

May 23, 2016

Great interview guys! Best of luck with this new venture. Your expertise has produced amazing results.

Bill Johnston
Bill Johnston

May 14, 2016

Hey Rob, Congats! I hope this next stage for your business brings you much success.

Jon Hendel
Jon Hendel

April 29, 2016

Big congrats Rob! Looking forward to having a homebrew storefront!

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